Sunday, 17 October 2010

Target audience reasearch

Questionnaire

A copy of our questionare



Results from questionare

Gender:

Male or Female

Asking about gender is not only a general questionare question but it enlightens us on different opinions from the different sexes.

Age:
16-18years 19-25years 25+years




By finding out the age group that we targeted we can then find out the best day to shedule and what time is best. Which would be a weekday night when the audience would not be at work.

Do you enjoy watching documentaries?
Yes No



This chart shows that because we targeted mostly 19-25 year olds we realised that most of them said they enjoyed watching documentaries and therefore they would be the most suitable for the target audience.


What type of documentary interests you the most?
Reflective Nature Lifestyle Entertainment Economic Social Political Science

The most popular subject type is health, lifestyle and social therefore our documentary should investigate the health effects of coffee, how coffee is a part of a lifestyle and how coffee effects people social lives. Least popular was reflective so will should not reflect on annecdotal stories about coffee.


What documentary would you want to watch more? Coffee/ Coffee Addiction






When answering this question lots of people just said 'coffee in general would be less boring' which came across as strange. However, we realised that coffee adiction could just feature in a documentary about coffee giving us more things to work with.


Do you drink Coffee?
Yes No

Lots of people do drink coffee, a few do not. Our documentary could target both of these by investigating into how coffee should be drank, wether its changed over years and different types of coffee.


How many cups a day of coffee do you drink?
0 1 2 3 4 5 6
How often, do you think, you should drink Coffee?
0 1 2 3 4 5 6

The line graph shows many people know they shouldn't drink as much coffee as they do, it also shows that quite a few people from our target audience exceed the recomended caffine intake a day. We could research this more in our documentary to inform people of the health effects from coffee and the dangers of drinking to much.

How do you think coffee can be drank?
Hot Cold
No one thought that coffee could be drank cold and were disgusted by the idea. We could inform in our documentary other ways of drinking coffee an the many different unknown tastes.



Video feedback results

























































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